Makna Logo Depok Friendly City (Analisis Semiotika Charles Sanders Peirce Pada Logo Depok Friendly City sebagai City Branding Kota Depok)
نویسندگان
چکیده
As a metropolitan city, Depok City strives to improve the comfort of its city in accordance with new nickname, friendly city. This study aims determine symbols, meanings, and how symbols contained “Depok Friendy City” logo could construct “city branding” as “friendly city”. used qualitative method Charles Sanders Perice's semiotic analysis. The data collection techniques were media text analysis, interview, documentation, literature study. results this indicate that there is value be given community, it “Friendly City". All Friendly can according what Government wants achieve through Branding city” by embracing then no discrimination race or gender, upholding tolerance social life so all residents feel safe secure aspects City.Keywords: Semiotics, Peirce, Logo,
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ژورنال
عنوان ژورنال: Jurnal Nomosleca
سال: 2022
ISSN: ['2541-6650', '2443-0927']
DOI: https://doi.org/10.26905/nomosleca.v8i2.7751